How to become the brand AI recommends
Customers aren't just searching Google anymore. They're asking ChatGPT, Gemini and Perplexity which sportsbook, casino or lottery brand they should choose. AI recommends someone.
We want it to recommend you.
Win AI recommendations
Your customers are already asking AI where to play.
It doesn't return ten pages of results. It recommends a handful of brands — sometimes just one.
If your brand isn't recommended, you're not part of the conversation.
We've analysed more than 100 million website visits and found that AI-generated traffic converts 3x better than traditional search.
The good news?
You can't buy your way into AI recommendations. You earn them.
In this practical 30-minute session, we'll show you how.
What you'll learn
A practical roadmap to becoming a brand AI recommends:
How to choose what to be known for. AI rewards depth, not breadth. Learn how to pick the two or three things your brand can own.What content to publish. AI reads and quotes detailed, expert content. Write it yourself, and AI learns about your brand from you. We published one piece for West Virginia Lottery, and within weeks ChatGPT and Perplexity were citing it.
How to get cited in the sources AI trusts. Stop building media lists. Build source lists. Learn how to find the publications AI already reads, and how to get your brand into them.
The campaigns that change AI's mind. Learn how to correct what AI gets wrong, build the right associations, and win when a customer asks "is X better than Y?"
Your presenters
Justin Deaville, Managing Director, Receptional. With over 30 years in digital marketing, Justin is passionate about AI Search and regularly speaks at iGaming events and on industry podcasts.
Tim Room, Head of SEO, Receptional. Tim leads SEO and AI Search for casino, sportsbook and lottery brands. He built Receptional's AI Search tools, helping operators understand and improve how they're recommended by AI.
Event details
- When: Choose from two sessions: Tuesday 21st July (11:00 - 11:30am) or Thursday 23rd July (4:30 - 5:00pm)
- Format: 30 minutes, including live Q&A
- Can't make it live? Register and we'll send you the recording
Register today
In 30 minutes, you'll know what gets a brand recommended by AI: what to publish, how to earn citations, and how to change AI's mind.
Register below. All registered attendees will also get a copy of the recording direct to their inbox.