Digital PR Webinar Series
A story journalists actually want to run. Here's how you create one.
Everyone talks about Digital PR. Very few show you what happens behind the scenes.
Join us as we open the playbook on a real iGaming campaign — from the first idea to the headlines, coverage and results.
Because the difference between content that gets ignored and a story journalists actually want to run starts long before the pitch.
What we'll cover:
Great digital PR campaigns don’t start with a press release. They start with finding the story.
In this session, we’ll take you behind the scenes of how iGaming campaigns are built — from uncovering the idea, to shaping it into something journalists actually want to cover.
- The story hiding in your iGaming brand — Every operator has one. We'll show you how to find it.
- What's worth pitching (and what gets binned) — The honest filter journalists use, and how to pass it.
- Finding the why — The difference between a press release and a story people want to run.
- Watch it come together — Real campaign examples, start to finish.
By the end, you'll have a clearer understanding of what makes a campaign earn attention — and how to spot the opportunities hiding in your own brand.
Session details:
Choose the time that suits you. Same content, same value, twice the chance to make it.
- Thursday 6th August, 11.30 - 12.00
- Tuesday 11th August, 12.00 - 12.30
Who should attend:
Marketing leads, brand managers, and anyone in iGaming who's ever wondered how digital PR actually works behind the scenes.
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